1. Which of the following best describes how you feel about the coronavirus outbreak?
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2. BEFORE the coronavirus outbreak, what was your employment status?
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3. Due to the coronavirus outbreak, your current job situation NOW is:
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4. Which of the following best describes your work environment?
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5. Now that parts of the country have lifted some or all Covid-19 restrictions, which of the following best describes you?
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6. In your home, do you have a working AM/FM radio that you use?
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7. As the coronavirus outbreak has unfolded, how has your use of the following media changed, if at all?
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8. As the coronavirus outbreak has unfolded, how much are you currently using the following to listen to THE STATION THAT SENT YOU THIS SURVEY?
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9. Thinking about this year’s holiday season, how much do you agree or disagree with each of the following statements?
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10. How often do you normally shop IN-PERSON at stores on Black Friday?
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11. Do you plan on shopping IN-PERSON at stores on Black Friday this year?
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12. How often do you normally shop ONLINE on Cyber Monday (the first Monday after Black Friday)?
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13. Do you plan on shopping ONLINE on Cyber Monday (and later that week) this year (the first Monday after Black Friday)?
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14. What portion of your total holiday shopping (in-person and/or online) this year do you anticipate will be from locally-owned stores in your metropolitan area (rather than national chains)?
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15. What portion of your total holiday shopping this year do you anticipate will be ONLINE (rather than in-person at stores)?
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16. Compared to 2019, how much do you plan to spend this holiday season (gifts, entertaining, food, etc.)?
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17. Thinking about your holiday spending this year, how much of your TOTAL spending (in-person or online) – for yourself or others – do you anticipate will occur during each of the following time periods? If you're not sure, your best guess on when your spending will occur is fine.The total value of your percentages will appear at the bottom of the responses and must equal 100%
Please do NOT use a “%” sign when entering your response. WHOLE NUMBERS ONLY PLEASE!
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18. In which of the following categories will you likely spend money while shopping – for yourself or others – this holiday season? (MARK AS MANY AS APPLY)
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19. How important is it that stores you shop at IN-PERSON offer these services?
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20. How much does each of the following typically influence your PURCHASE DECISIONS?
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21. How do you feel about each of the following this holiday season?
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22. If you are planning to travel this holiday season, for personal reasons (non-business), how are you likely to do so? (CHECK AS MANY AS APPLY)
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23. If a diet or fitness/exercise plan is in your future, when are you likely to get serious about it?
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24. Do you/your household have a pet?
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25. Compared to one year ago, and other than spending on essentials like food and healthcare, which of the following best describes your anticipated spending on your pet(s) during this holiday season?
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26. Every year, some AM/FM radio stations start playing holiday music 24/7. Thinking ahead to this holiday season, which of the following options best describes your likely listening pattern?
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27. How old are you?
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28. Into which of these generational groups do you fall?
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29. What is your gender?
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30. Do you have any children under age 18 currently living at home?
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31. Which of the following best describes the location of your primary residence?
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32. Do you:
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33. Which of the following best describes you?
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34. Finally, how would you describe your political party preference?
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This is a report for "COVID-19 & Holiday Season Radio Survey"
(Survey #5888522)